ANALYSIS OF USER EXPERIENCE OF THE M-TIX APPLICATION IN MANOKWARI REGENCY USING THE UEQ AND TAM METHODS

Fellisia ayu Ikawanti; Andreas  Leonardo Sumendap; Ratna  Juita

doi:10.33330/jurteksi.v12i3.4699

Fellisia ayu Ikawanti Universitas Papua
Andreas Leonardo Sumendap Universitas Negeri Papua
Ratna Juita Universitas Negeri Papua

DOI: https://doi.org/10.33330/jurteksi.v12i3.4699

Keywords: User Experience Questionnaire, Technology Acceptance Model, M-Tix, PLS-SEM, Pen-galaman Pengguna.

Abstract

Abstract: Digital technology has expanded the usage of mobile apps like M-Tix for movie ticket booking. The success of an app depends on its features, user experience, and technical acceptability. The User Experience Questionnaire (UEQ) and Technology acceptability Model (TAM) will be used to examine how user experience affects technology acceptability and M-Tix application usage in Manokwari Regency. Quantitative methods were used with 149 respondents. SmartPLS 4 was used to analyse data using PLS-SEM. Researchers found that Hedonic Quality positively impacts Perceived Usefulness (β=0.288; p=0.005). Pragmatic Quality significantly impacts Perceived Ease of Use (β=0.651; p<0.001) and Usefulness (β=0.372; p=0.002). Additionally, Perceived Ease of Use (β=0.180; p=0.043) and Usefulness (β=0.453; p<0.001) favourably impact Behavioural Intention. However, Perceived Ease of Use does not substantially impact Perceived Usefulness (β=0.105; p=0.265). These data show that user experience is crucial to technological adoption and M-Tix application usage.

Keywords: m-tix; PLS-SEM; technology acceptance model (TAM); user experience; user experience questionnaire (UEQ).

Abstrak: Teknologi digital telah memperluas penggunaan aplikasi seluler seperti M-Tix untuk pemesanan tiket film. Keberhasilan suatu aplikasi bergantung pada fitur-fiturnya, pengalaman pengguna, dan penerimaan teknis. Kuesioner Pengalaman Pengguna (UEQ) dan Model Penerimaan Teknologi (TAM) akan digunakan untuk meneliti bagaimana pengalaman pengguna memengaruhi penerimaan teknologi dan penggunaan aplikasi M-Tix di Kabupaten Manokwari. Metode kuantitatif digunakan dengan 149 responden. SmartPLS 4 digunakan untuk menganalisis data menggunakan PLS-SEM. Peneliti menemukan bahwa Kualitas Hedonik berdampak positif pada Kegunaan yang Dirasakan (β=0,288; p=0,005). Kualitas Pragmatis berdampak signifikan pada Kemudahan Penggunaan yang Dirasakan (β=0,651; p<0,001) dan Kegunaan (β=0,372; p=0,002). Selain itu, Kemudahan Penggunaan yang Dirasakan (β=0,180; p=0,043) dan Kegunaan (β=0,453; p<0,001) berdampak positif terhadap Niat Perilaku. Namun, Kemudahan Penggunaan yang Dirasakan tidak berdampak signifikan terhadap Kegunaan yang Dirasakan (β=0,105; p=0,265). Data ini menunjukkan bahwa pengalaman pengguna sangat penting untuk adopsi teknologi dan penggunaan aplikasi M-Tix.

Kata kunci: m-tix; PLS-SEM; technology acceptance model (TAM); user experience; user experience questionnaire (UEQ).

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