CLUSTERING ROTATIONAL CHURN OF TELECOMMUNICATIONS CUSTOMERS USING A DATA-CENTRICAI APPROACH

Widang Muttaqin, Maya Silvi Lydia, Fahmi Fahmi

Abstract


Abstract: In the current era of very fast technological development, customer churn is a serious challenge, especially in the competitive telecommunications industry. Churn refers to customers who stop using a service or move to another provider, and can be categorized into three types: Active Churn, Passive Churn, and Rotational Churn. Rotational Churn, which is difficult to predict be- cause the reasons for stopping are unclear, is the main focus of this research. This research aims to group Rotational Churn customers using a Data-Centric AI approach. This approach emphasizes improving data quality through Confident Learning and Synthetic Data before being applied to the K-Means clustering algorithm. The data used in this research is customer churn data from one telecommunications company during 2023. The research results show that customer grouping using the K-Means algorithm can provide deep insight into the characteristics of customer churn. The application of Data-Centric AI is proven to be able to increase the accuracy of clustering models, which ultimately helps compa- nies optimize programs and services to minimize churn and retain customers.      

Keywords: data-centric AI; clustering; K-means

 

 

Abstrak: Dalam era perkembangan teknologi yang sangat pesat saat ini, churn pelanggan menjadi tantangan serius, terutama dalam industri telekomunikasi yang sangat kompetitif. Churn mengacu pada pelanggan yang berhenti menggunakan layanan atau beralih ke penyedia lain, dan dapat dikategorikan menjadi tiga jenis: Churn Aktif, Churn Pasif, dan Churn Rotasional. Churn Rotasional, yang sulit diprediksi karena alasan penghentian layanan tidak jelas, menjadi fokus utama penelitian ini. Penelitian ini bertujuan untuk mengelompokkan pelanggan Churn Rotasional menggunakan pendekatan Data-Centric AI. Pendekatan ini menekankan pada peningkatan kualitas data melalui Confident Learning dan Synthetic Data sebelum diterapkan ke algoritma K-Means clustering. Data yang digunakan dalam penelitian ini adalah data churn pelanggan dari satu perusahaan telekomunikasi selama tahun 2023. Hasil penelitian menunjukkan bahwa pengelompokan pelanggan menggunakan algoritma K-Means dapat memberikan wawasan mendalam tentang karakteristik churn pelanggan. Penerapan Data-Centric AI terbukti mampu meningkatkan akurasi model klastering, yang pada akhirnya membantu perusahaan mengoptimalkan program dan layanan untuk meminimalkan churn serta mempertahankan pelanggan.

 

Kata kunci: data-Centric AI; klasterisasi; K-means

 


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DOI: https://doi.org/10.33330/jurteksi.v10i4.3304

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