Penerapan Business Intelligence Sebagai Solusi Manajemen Bisnis Pada UMKM di Desa Silo Baru
Abstract
MSMEs have a major contribution to the national economy, but the use of information technology in this sector is still low. This community service activity aims to empower MSMEs in Silo Baru Village through the application of the Business Intelligence (BI) concept to improve the effectiveness of business management. The program is implemented in the form of training and technical assistance, which includes a basic understanding of BI, the use of simple accounting applications, digital marketing strategies, and data analysis and visualization techniques. This activity involves MSME actors directly in practice and simulations based on case studies of their respective businesses. Through a participatory and application approach, participants are equipped with the skills to record transactions digitally, monitor business performance, and make data-based decisions. Evaluation is carried out through pre-tests and post-tests, interviews, and observations, where the results show an increase in participants' digital literacy of up to 70% and technical skills of up to 60%. As many as 65% of participants have also implemented BI in daily business processes. This program is expected to be an effective collaborative model in encouraging the sustainable digital transformation of village MSMEs towards increasing competitiveness in the digital economy era.
Keywords: MSME; data analysis; business intelligence; business management; digital marketing
Abstrak: UMKM memiliki kontribusi besar terhadap perekonomian nasional, namun pemanfaatan teknologi informasi di sektor ini masih rendah. Kegiatan pengabdian ini bertujuan untuk memberdayakan UMKM di Desa Silo Baru melalui penerapan konsep Business Intelligence (BI) guna meningkatkan efektivitas manajemen usaha. Program dilaksanakan dalam bentuk pelatihan dan pendampingan teknis, yang mencakup pemahaman dasar BI, penggunaan aplikasi akuntansi sederhana, strategi pemasaran digital, serta teknik analisis dan visualisasi data. Kegiatan ini melibatkan pelaku UMKM secara langsung dalam praktik dan simulasi berbasis studi kasus usaha masing-masing. Melalui pendekatan partisipatif dan aplikatif, peserta dibekali keterampilan untuk mencatat transaksi secara digital, memantau kinerja usaha, serta mengambil keputusan berbasis data. Evaluasi dilakukan melalui pre-test dan post-test, wawancara, serta observasi, dimana hasilnya menunjukkan peningkatan literasi digital peserta hingga 70% dan keterampilan teknis hingga 60%. Sebanyak 65% peserta juga telah mengimplementasikan BI dalam proses bisnis sehari-hari. Program ini diharapkan dapat menjadi model kolaboratif yang efektif dalam mendorong transformasi digital UMKM desa secara berkelanjutan menuju peningkatan daya saing di era ekonomi digital.
Kata kunci: UMKM; analisis data; business intelligence; manajemen bisnis; pemasaran digital
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