IMPLEMENTATION OF WEB-BASED CUSTOMER RELATIONSHIP MANAGEMENT IN GUCCI BUNUT SHOES

Santoso Santoso, Suparmadi Suparmadi

Abstract


ABSTRACT

Gucci Bunut shoes is engaged in manufacturing and selling bunut brand shoes and leather sandals. Now has many customers. Management of marketing information systems still uses conventional methods without being accompanied by the use of computers. To improve services to customers, it is necessary to make a web-based Customer Relationship Management. This design was made with Unified Modeling Language Tools consisting of use case diagrams, sequence diagrams and class diagrams. Expected to establish good relationships with customers and get new customers, so the company's profits will increase.

keywords: crm, e-marketing, bunut shoes


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References


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DOI: https://doi.org/10.33330/icossit.v1i1.758

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