IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT TO ANALYZE TRAVEL CUSTOMER SATISFACTION IN KISARAN CITY

Rohminatin Rohminatin, syahrijal hidayat

Abstract


Customer Relationship Management (CRM) is a strategy from a company to attract customers, improve relationships with customers, and build a good company reputation. CRM applications canwell manage the sales process in companies. Because by using this applications, entrepreneurs can explain about the company, products, prices of products, and everything related to buying and selling process between the seller and the customer. One of the real advantages using CRM applications in the company is that the transaction between the entrepreneur and the customer can go faster than convensional method, because with CRM apllication the customer can get information and book directly without coming into the company


Full Text:

PDF

References


J. Manajemen, P. Petra, P. M. Pemasaran, U. K. Petra, and J. Siwalankerto, “1 2* 1,” vol. 3, no. 1, pp. 1–9, 2015.

W. R. Husodho, “PENGARUH KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA OBYEK WISATA DUMILAH WATER PARK MADIUN Widyaninggar Resti Husodho Mahasiswa Prodi Pendidikan Ekonomi IKIP PGRI MADIUN,” Equilibrium, vol. 3, no. 2, p. 178, 2015.

B. Setyaleksana, S. Suharyono, and E. Yulianto, “Pengaruh Customer Relation Ship Management (CRM) Terhadap Kepuasan Dan Loyalitas Pelanggan,” J. Adm. Bisnis S1 Univ. Brawijaya, vol. 46, no. 1, pp. 45–51, 2017.

M. Rifai, A. Rosidi, and S. a Syahdan, “Relationship Management ) Pada Showroom Pt . Tropica Nucifera Industry Yogyakarta,” J. Ilm. SISFOTENIKA, vol. 5, no. 1, pp. 1–12, 2015.

heru purwanto, A. Sumbaryadi, and S. Sarmadi, “E-Crm Berbasis Web Pada Sistem Informasi Penjualan Funiture,” None, vol. 14, no. 1, pp. 15–20, 2017.




DOI: https://doi.org/10.33330/icossit.v1i1.695

Article Metrics

Abstract view : 295 times
PDF - 160 times

Refbacks

  • There are currently no refbacks.