https://jurnal.stmikroyal.ac.id/index.php/jurteksi/issue/feed JURTEKSI (jurnal Teknologi dan Sistem Informasi) 2026-06-26T04:49:40+00:00 Febby Madonna Yuma jurteksi@gmail.com Open Journal Systems <p>JURTEKSI (jurnal Teknologi dan Sistem Informasi) is a scientific journal which is published by Lembaga <strong>Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran</strong>. &nbsp;The journal is published four times a year in December, Maret, Juni, and September. This journal contains a collection of research in information technology and computer system written by researchers, academicians, professionals, and practitioners</p> <p>JURTEKSI with <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1415194492&amp;&amp;">ISSN 2407-1811 (printed)</a> and ISSN <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1488971273&amp;&amp;">2550-0201 (online)</a> has been accredited with <strong>3rd</strong> grade by the Indonesian Ministry of Education and Culture decision Number<a href="https://drive.google.com/file/d/1VGa21z2-zizEPFw5pJraaDjIwFE8Hp7N/view?usp=sharing"> B/2493/E5/E5.2.1/2019</a> which is valid for five years since enacted from <strong>volume 8 number 2 (November 2022)</strong></p> <p>DOI PREFIX (by Crossref):&nbsp;10.33330/jurteksi</p> <p><strong><img src="/public/site/images/jurnalRoyal/RJI1.gif" alt="" width="10%" height="20%">&nbsp; &nbsp;<a href="https://search.crossref.org/?q=2622-3813" target="_blank" rel="noopener"><img src="/public/site/images/jurnalRoyal/crossref1.gif" alt="" width="10%" height="20%"></a><a href="https://scholar.google.com/citations?user=oK4C74gAAAAJ&amp;hl=id;view_op=list_works&amp;gmla=AJsN-F7d6M7NGmTFHK0mxBA3eH1q6CwD2rxLdv-Q1n2dQXtb4pXXsV3bPtLZHU1_Vkl9Ug9dLb7WVudRcxYwMyuMzTCD533nxDdtWiqs1sURmYD4O4adIw0" target="_self"><img src="/public/site/images/jurnalRoyal/GOOGLESCHOLAR1.gif" alt=""></a>&nbsp;<a href="https://portal.issn.org/resource/ISSN/2622-3813" target="_self"><img src="/public/site/images/jurnalRoyal/ROAD2.gif" alt="" width="10%" height="20%"></a>&nbsp;<a href="https://onesearch.id/Repositories/Repository?library_id=1760" target="_self"><img src="/public/site/images/jurnalRoyal/onesearch.gif" alt=""></a>&nbsp;<a href="http://garuda.ristekdikti.go.id/journal/view/13850" target="_self"><img src="/public/site/images/jurnalRoyal/garuda1.gif" alt="" width="10%" height="20%"></a>&nbsp;<a href="https://portal.issn.org/resource/ISSN/2622-3813" target="_self"><img src="/public/site/images/jurnalRoyal/ISSN1.gif" alt="" width="10%" height="20%"></a></strong></p> https://jurnal.stmikroyal.ac.id/index.php/jurteksi/article/view/4434 THE BEST LAPTOP RATING DECISION SUPPORT SYSTEM FOR MOORA BASED CUSTOMERS IN THE TECH KIOS LAPTOP KISARAN 2026-06-09T08:04:25+00:00 Fitri Yasmin Khairani bbesar500@gmail.com Nurwati Nurwati nurwati763@gmail.com Santoso Santoso massantoso78@gmail.com <p><strong>Abstract:</strong> Tech Kios Laptop Kisaran is a business engaged in selling used laptops with various brands and specifications to meet customer needs. However, the selection process is still conducted manually and relies on subjective judgment, which may result in less accurate recommendations. This study aims to design and implement a Decision Support System using the MOORA (Multi-Objective Optimization on the Basis of Ratio Analysis) method to objectively determine the best used laptop. The criteria applied in this study include brand, screen resolution, laptop size, and battery durability. The system was developed through requirement analysis, system design, implementation, and black-box testing. The results show that the system successfully generates rankings based on MOORA preference values. The highest optimization value of 0.4321 was achieved by Lenovo IdeaPad Slim (A04) and Lenovo ThinkPad (A06), indicating that these two alternatives are the best recommended used laptops. Therefore, the developed system enhances the objectivity, effectiveness, and accuracy of the laptop selection process at Tech Kios Laptop Kisaran.</p> <p><strong>Keywords:</strong> decision support system; MOORA; multi criteria; used laptop; recommendation.</p> <p>&nbsp;</p> <p><strong>Abstrak:</strong> Tech Kios Laptop Kisaran merupakan usaha yang bergerak di bidang penjualan laptop bekas dengan berbagai merek dan spesifikasi untuk memenuhi kebutuhan pelanggan. Namun, proses pemilihan laptop masih dilakukan secara manual dan bergantung pada penilaian subjektif, sehingga berpotensi menghasilkan rekomendasi yang kurang akurat. Penelitian ini bertujuan untuk merancang dan mengimplementasikan Sistem Pendukung Keputusan menggunakan metode MOORA (Multi-Objective Optimization on the Basis of Ratio Analysis) guna menentukan laptop bekas terbaik secara objektif. Kriteria yang digunakan dalam penelitian ini meliputi merek, resolusi layar, ukuran laptop, dan ketahanan daya baterai. Pengembangan sistem dilakukan melalui tahapan analisis kebutuhan, perancangan sistem, implementasi, serta pengujian menggunakan metode black-box. Hasil penelitian menunjukkan bahwa sistem mampu menghasilkan peringkat alternatif berdasarkan nilai preferensi MOORA. Nilai optimasi tertinggi sebesar 0,4321 diperoleh oleh Lenovo IdeaPad Slim (A04) dan Lenovo ThinkPad (A06), yang menunjukkan bahwa kedua alternatif tersebut merupakan rekomendasi laptop bekas terbaik. Dengan demikian, sistem yang dikembangkan mampu meningkatkan objektivitas, efektivitas, dan ketepatan dalam proses pemilihan laptop bekas di Tech Kios Laptop Kisaran.</p> <p><strong>Kata kunci:</strong> laptop bekas; MOORA; multi-kriteria; rekomendasi; sistem pendukung keputusan.</p> 2026-06-09T00:00:00+00:00 Copyright (c) 2026 JURTEKSI (jurnal Teknologi dan Sistem Informasi) https://jurnal.stmikroyal.ac.id/index.php/jurteksi/article/view/4438 UTILIZATION UTILIZATION MOORA FOR CANDIDATES FOR THE ELECTION OF OSIS CHAIRMAN AT STATE SMP 11 TANJUNG BALAI 2026-06-10T03:25:50+00:00 Gina Safira gina.ginaoppo5f@gmail.com William Ramdhan william.ramdhan052@gmail.com Ruri Ashari Dalimunthe ruriashari1986@gmail.com <p><strong>Abstract: </strong>The election of the Student Council President is an important process in building a democratic, responsible, and integrity-based leadership culture in the school environment. In addition, through the main discussion in this study aims to optimize the selection process for candidates for Student Council President at SMP Negeri 11 Tanjung Balai through the implementation of a Decision Support System (DSS) based on the MOORA (Multi-Objective Optimization on the Basis of Ratio Analysis) method. The MOORA method is used to normalize values, weight criteria, and calculate optimization values ​​to produce the best alternative ranking. Data were obtained through observation, interviews with school officials, and literature studies. The results of the study indicate that the MOORA method is able to provide objective and transparent ranking results, where M. Asril Sitorus Pane obtained the highest score of 0.347 (Rank 1), followed by M. Rian with a score of 0.333 (Rank 2). The implementation of this system is expected to be able to provide recommendations for the best candidates regularly and accurately, so that it can support fairer and more accountable decision-making in the next Student Council President election.</p> <p><strong>Keywords: </strong>decision support system; osis chairman election; MOORA; SMP negeri 11 tanjung balai.</p> <p>&nbsp;</p> <p><strong>Abstrak</strong><strong>:</strong> Pemilihan Ketua OSIS merupakan proses penting dalam membangun budaya kepemimpinan yang demokratis, bertanggung jawab dan berintegritas di lingkungan sekolah. Selain itu, melalui pokok pembahasan pada penelitian ini bertujuan untuk dapat mengoptimalkan proses seleksi calon Ketua OSIS di SMP Negeri 11 Tanjung Balai melalui penerapan Sistem Pendukung Keputusan berbasis metode MOORA (Multi-Objective Optimization on the Basis of Ratio Analysis). Metode MOORA digunakan agar dapat melakukan normalisasi nilai, pembobotan kriteria serta perhitungan nilai optimasi guna menghasilkan peringkat alternatif terbaik. Data diperoleh melalui observasi, wawancara dengan pihak sekolah serta dan studi kepustakaan. Hasil penelitian menunjukkan bahwa metode MOORA mampu memberikan hasil peringkat yang objektif dan transparan, yang dimana M. Asril Sitorus Pane memperoleh nilai tertinggi sebesar 0,347 (Peringkat 1), diikuti oleh M. Rian dengan nilai 0,333 (Peringkat 2). Penerapan sistem ini diharapkan mampu memberikan rekomendasi kandidat terbaik secara sistematis dan akurat, sehingga dapat mendukung pengambilan keputusan yang lebih adil dan akuntabel dalam pemilihan Ketua OSIS selanjutnya.</p> <p><strong>Kata kunci:</strong> MOORA; pemilihan ketua osis; sistem pendukung keputusan; SMP negeri 11 tanjung balai.</p> 2026-06-10T00:00:00+00:00 Copyright (c) 2026 JURTEKSI (jurnal Teknologi dan Sistem Informasi) https://jurnal.stmikroyal.ac.id/index.php/jurteksi/article/view/4443 OPTIMIZATION OF FAST-MOVING DRUG INVENTORY USING THE WEIGHTED PRODUCT METHOD AT ANNISA DRUGSTORE 2026-06-11T03:07:09+00:00 Rafika Dayanti rafikadayanti796@gmail.com Neni Mulyani neni.muliani@gmail.com Ahmad Muhazir ahmadmuhazir45@gmail.com <p><strong>Abstract:</strong> Managing fast-moving drug inventory requires accurate supplier selection to ensure product availability and minimize the risk of overstock and out-of-stock conditions. At Annisa Pharmacy, the supplier selection process has traditionally relied on experience and subjective judgment, which may lead to less optimal decisions. This study aims to design and implement a Decision Support System (DSS) for selecting fast-moving drug suppliers using the <em>Weighted Product</em> (WP) method. The WP method is applied because it is capable of processing multiple criteria simultaneously through structured weighting, including demand frequency, delivery lead time, remaining shelf life, purchase price, and profit margin. The system is developed as a web-based application using PHP and MySQL. The results show that the implementation of the <em>Weighted Product</em> method successfully produces preference values and accurate supplier rankings, enabling the system to correctly determine the most optimal fast-moving drug supplier based on the defined criteria. Therefore, the developed system can assist the owner of Annisa Pharmacy in making more precise, objective, and structured inventory procurement decisions.</p> <p><strong>Keyword</strong><strong>s:</strong> decision support system; drug inventory; supplier selection; weighted product.</p> <p>&nbsp;</p> <p><strong>Abstrak: </strong>Pengelolaan stok obat <em>fast moving</em> di Toko Obat Annisa memerlukan ketepatan dalam menentukan supplier agar ketersediaan obat tetap terjaga dan risiko <em>overstock</em> maupun <em>out of stock</em> dapat diminimalkan. Selama ini, proses pemilihan supplier masih dilakukan secara konvensional berdasarkan pengalaman, sehingga berpotensi menghasilkan keputusan yang kurang optimal. Penelitian ini bertujuan untuk merancang dan mengimplementasikan Sistem Pendukung Keputusan (SPK) pemilihan supplier obat <em>fast moving</em> menggunakan metode <em>Weighted Product</em> (WP). Metode WP digunakan karena mampu mengolah beberapa kriteria secara simultan melalui pembobotan yang terstruktur, meliputi frekuensi permintaan, <em>lead time</em>, sisa masa kedaluwarsa, harga beli, dan margin keuntungan. Sistem dikembangkan berbasis web menggunakan bahasa pemrograman PHP dan basis data MySQL. Hasil penelitian menunjukkan bahwa penerapan metode <em>Weighted Product</em> mampu menghasilkan nilai preferensi dan perankingan supplier secara objektif, sehingga sistem berhasil menentukan supplier obat <em>fast moving</em> yang paling optimal sesuai dengan kriteria yang telah ditetapkan. Dengan demikian, sistem yang dibangun dapat membantu pemilik Toko Obat Annisa dalam mengambil keputusan pengadaan stok obat secara lebih tepat, objektif, dan terstruktur.</p> <p><strong>Kata kunci:</strong> sistem pendukung keputusan; toko obat; pemilihan pemasok; weighted product</p> 2026-06-11T00:00:00+00:00 Copyright (c) 2026 JURTEKSI (jurnal Teknologi dan Sistem Informasi) https://jurnal.stmikroyal.ac.id/index.php/jurteksi/article/view/4581 PERFORMANCE EVALUATION OF AUTOMATED MEETING SUMMARIZATION BASED ON OPENAI WHISPER AND INDOT5 FINE-TUNING 2026-06-22T00:31:56+00:00 I Gusti Lanang Oka Wiyana gungwiyana@gmail.com Putu Indah Ciptayani putuindah@pnb.ac.id Ida Bagus Adisimakrisna Peling adisimakrisna@pnb.ac.id <p><strong>Abstract:</strong> Manual meeting documentation risks losing important information due to cognitive fatigue. Although automated summarization models have evolved, integrated end-to-end systems for Indonesian spoken language remain highly limited. This study aims to design and evaluate an end-to-end automated meeting summarization architecture that directly integrates Automatic Speech Recognition (ASR) via OpenAI Whisper for transcription and the IndoT5 language model for abstractive summarization. IndoT5 was fine-tuned using a dataset of 486 Indonesian spoken language transcript pairs. Testing was conducted on a CPU infrastructure using MP4, MP3, and WAV formats. Results show the optimal fine-tuning configuration significantly improved accuracy, achieving ROUGE-1 (0.4167), ROUGE-2 (0.1973), and ROUGE-L (0.2701) scores. Computationally, the system achieved a Real-Time Factor below 1, processing data faster than the actual recording duration. Conclusively, integrating Whisper and IndoT5 shows potential in producing coherent meeting summaries with lightweight computational overhead, making it viable for local infrastructure implementation to ensure data privacy.</p> <p><strong><br>Keyword</strong><strong>s:</strong> abstractive summarization; ASR; end-to-end pipeline; IndoT5; real-time factor</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Abstrak:</strong> Dokumentasi rapat manual rentan menghilangkan informasi penting akibat keterbatasan kognitif. Meskipun model peringkas otomatis telah berkembang, implementasi sistem terintegrasi (<em>end-to-end</em>) khusus percakapan lisan berbahasa Indonesia masih sangat terbatas. Penelitian ini bertujuan merancang dan mengevaluasi arsitektur peringkas rapat otomatis <em>end-to-end</em> yang mengintegrasikan langsung <em>Automatic Speech Recognition</em> (ASR) melalui OpenAI Whisper untuk transkripsi dan model bahasa IndoT5 untuk peringkasan abstraktif. Adaptasi domain dilakukan melalui <em>fine-tuning</em> IndoT5 menggunakan 486 pasang dataset transkrip lisan berbahasa Indonesia. Pengujian pada infrastruktur CPU menggunakan format MP4, MP3, dan WAV. Hasil pengujian menunjukkan konfigurasi <em>fine-tuning</em> optimal berhasil meningkatkan akurasi, dengan skor ROUGE-1 (0,4167), ROUGE-2 (0,1973), dan ROUGE-L (0,2701). Sistem mendemonstrasikan efisiensi komputasi dengan nilai <em>Real-Time Factor</em> di bawah 1, mengindikasikan waktu pemrosesan lebih cepat dari durasi rekaman asli. Kesimpulannya, integrasi Whisper dan IndoT5 menunjukkan potensi dalam menghasilkan ringkasan yang koheren dengan beban komputasi ringan, sehingga layak diimplementasikan pada infrastruktur lokal organisasi untuk menjaga privasi data.</p> <p><strong><br>Kata kunci:</strong> ASR; end-to-end pipeline; IndoT5; peringkasan abstraktif; real-time factor</p> <p><em>&nbsp;</em></p> 2026-06-22T00:00:00+00:00 Copyright (c) 2026 JURTEKSI (jurnal Teknologi dan Sistem Informasi) https://jurnal.stmikroyal.ac.id/index.php/jurteksi/article/view/4652 FPR-CONSTRAINED HYBRID DEEP LEARNING FOR IOT ANOMALY DETECTION 2026-06-22T00:51:13+00:00 Salma Nurkamila salmanurkamila@upi.edu Suprih Widodo supri@upi.edu <p><strong>Abstract:</strong> Existing IoT anomaly detection studies have achieved high classification performance, but most focus on accuracy and F1-score without explicitly controlling the false positive rate (FPR). In addition, many approaches rely on a single detection perspective, limiting their operational reliability. To address this gap, this study proposes a hybrid anomaly detection framework integrating Long Short-Term Memory (LSTM), Shannon entropy, and autoencoder reconstruction error. Shannon entropy is incorporated as an additional feature, while LSTM and the autoencoder capture temporal and reconstruction characteristics. The resulting hybrid representation is processed by a constraint-based threshold selection mechanism that enforces FPR . Experiments on the TON-IoT and Edge-IIoTset datasets achieved average F1-scores of 0.9250 and 0.9934, while maintaining average FPR values of 0.0091 and 0.0714, respectively. Analysis of entropy distributions showed consistent differences between normal and anomalous traffic across both datasets, indicating that Shannon entropy provides discriminative information for anomaly detection. These results demonstrate strong detection performance with controlled false alarms, while ablation studies confirm the significant contribution of Shannon entropy to overall model performance.</p> <p><br><strong>Keyword</strong><strong>s:</strong> false positive rate; hybrid deep learning; Internet of Things; network anomaly detection; Shannon entropy</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Abstrak:</strong> Penelitian deteksi anomali <em>Internet of Things</em> (IoT) telah menunjukkan performa klasifikasi yang tinggi, namun sebagian besar masih berfokus pada <em>accuracy</em> dan F1-score tanpa mengendalikan <em>false positive rate</em> (FPR) secara eksplisit. Selain itu, banyak pendekatan hanya memanfaatkan satu perspektif deteksi sehingga reliabilitas operasionalnya masih terbatas. Untuk mengatasi kesenjangan tersebut, penelitian ini mengusulkan kerangka deteksi anomali hybrid yang mengintegrasikan <em>Long Short-Term Memory</em> (LSTM), <em>Shannon entropy</em>, dan <em>autoencoder reconstruction error.</em> <em>Shannon entropy</em> digunakan sebagai fitur tambahan, sedangkan LSTM dan autoencoder menangkap karakteristik temporal dan deviasi rekonstruksi. Representasi <em>hybrid</em> yang dihasilkan kemudian diproses melalui mekanisme <em>constraint-based threshold selection</em> dengan batas FPR . Hasil pengujian pada dataset TON-IoT dan Edge-IIoTset menghasilkan F1-score rata-rata sebesar 0,9250 dan 0,9934, dengan FPR rata-rata sebesar 0,0091 dan 0,0714. Perbedaan nilai <em>entropy</em> yang konsisten antara trafik normal dan anomali pada kedua dataset menunjukkan bahwa <em>Shannon entropy</em> menyediakan informasi diskriminatif untuk deteksi anomali. Hasil tersebut menunjukkan performa deteksi yang kuat dengan <em>false alar</em>m yang terkendali, sementara studi ablasi mengonfirmasi kontribusi signifikan <em>Shannon entropy</em> terhadap performa model.</p> <p>&nbsp;</p> <p><strong>Kata kunci:</strong> deteksi anomali jaringan; false positive rate; hybrid deep learning; Internet of Things; Shannon entropy</p> 2026-06-22T00:00:00+00:00 Copyright (c) 2026 JURTEKSI (jurnal Teknologi dan Sistem Informasi) https://jurnal.stmikroyal.ac.id/index.php/jurteksi/article/view/4598 DEVELOPMENT OF A DIGITAL E-CRM AS A SOLUTION FOR CUSTOMER RELATIONSHIP MANAGEMENT AND TRANSACTION ACTIVITIES AT TOKO ZUMA 2026-06-22T07:10:48+00:00 Nurul Azzuma nurulazzuma03@gmail.com Afdhal Syafnur afdhal23@gmail.com Elly Rahayu ellyrahayu68@gmail.com <p><strong>Abstract:</strong> Toko Zuma faces challenges in optimizing customer relationship management and transaction recording due to conventional manual systems, which hinder real-time loyalty monitoring and sales analysis. This research aims to design a digital Electronic Customer Relationship Management (E-CRM) system as an integrative solution for systematic and centralized management. The design method employs Unified Modeling Language (UML) for requirements analysis, user interface design, and Black-box Testing for validation. Results demonstrate a 100% success rate across all primary modules. The platform features Point Reward, automated transaction management, and live chat for direct interaction. Implementation enables personalized promotional strategies based on accurate data to increase customer retention. In conclusion, the Digital E-CRM system effectively automates business processes, serving as a strategic instrument for transparent and measurable customer relationship management.</p> <p><strong>Keyword</strong><strong>s:</strong> digital e-crm; relationship management; toko zuma; transaction activities.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Abstrak:</strong> Toko Zuma menghadapi kendala dalam optimalisasi manajemen hubungan pelanggan dan pencatatan transaksi karena masih menggunakan sistem manual konvensional. Penelitian ini bertujuan merancang sistem Electronic Customer Relationship Management (E-CRM) digital sebagai solusi integratif untuk pengelolaan basis data dan transaksi secara terpusat. Metode perancangan meliputi analisis kebutuhan menggunakan Unified Modeling Language (UML), desain antarmuka, dan validasi fungsional melalui Black-box Testing. Hasil pengujian menunjukkan tingkat keberhasilan 100% pada seluruh modul utama. Platform ini dilengkapi fitur Point Reward, manajemen transaksi otomatis, dan media interaksi live chat. Implementasi sistem ini memungkinkan strategi promosi personal berdasarkan data akurat untuk meningkatkan retensi pelanggan. Simpulannya, sistem E-CRM digital berhasil mengotomatisasi proses bisnis dan menjadi instrumen strategis dalam manajemen hubungan pelanggan yang transparan dan terukur.</p> <p><strong>Kata kunci:</strong> aktivitas transaksi; digital e-crm; pengelolaan relasi; toko zuma.</p> 2026-06-22T00:00:00+00:00 Copyright (c) 2026 JURTEKSI (jurnal Teknologi dan Sistem Informasi) https://jurnal.stmikroyal.ac.id/index.php/jurteksi/article/view/4446 OPTIMIZING CUSTOMER RELATIONSHIPS THROUGH CUSTOMER RELATIONSHIP MANAGEMENTAT HANDMADE WILLY 2026-06-26T04:49:40+00:00 Ria Utari riautarii2607@gmail.com Riki Andri Yusda rikiandriyusda@gmail.com Amalia Amalia amelkhana90@gmail.com <p><strong>Abstract:</strong> The development of globalization and digitalization requires businesses to not only focus on product quality, but also on the ability to build and maintain long-term relationships with customers. Customer loyalty has become a strategic asset that influences business sustainability and competitiveness. Handmade Willy, a creative business engaged in the production and sale of handicrafts, faces various problems in customer management, such as difficulties in identifying customer preferences, limitations in ongoing communication, suboptimal customer segmentation, and the absence of a structured system for monitoring customer satisfaction and feedback. These problems have an impact on the ineffectiveness of marketing strategies and the potential decline in customer loyalty. This study aims to optimize customer relationships at Handmade Willy through the application of the Customer Relationship Management (CRM) concept. The research method used is descriptive analysis with a qualitative approach through data collection from observation, interviews, and literature studies. The blackbox testing results show that the system runs smoothly without any obstacles. The implementation of CRM helps Handmade Willy understand customer characteristics and preferences, perform more accurate segmentation, improve communication effectiveness, and systematically monitor customer satisfaction.</p> <p><strong>Keyword:</strong> customer loyalty; customer relationship management; handmade willy.</p> <p><strong>&nbsp;</strong></p> <p><strong>Abstrak:</strong> Perkembangan era globalisasi dan digitalisasi menuntut pelaku usaha untuk tidak hanya berfokus pada kualitas produk, tetapi juga pada kemampuan membangun dan mempertahankan hubungan jangka panjang dengan pelanggan. Loyalitas pelanggan menjadi aset strategis yang berpengaruh terhadap keberlanjutan dan daya saing bisnis. Handmade Willy sebagai usaha kreatif yang bergerak di bidang produksi dan penjualan kerajinan tangan menghadapi berbagai permasalahan dalam pengelolaan pelanggan seperti kesulitan dalam mengidentifikasi preferensi pelanggan, keterbatasan komunikasi berkelanjutan, belum optimalnya segmentasi pelanggan serta belum adanya sistem yang terstruktur untuk memantau kepuasan dan umpan balik pelanggan. Permasalahan tersebut berdampak pada kurang efektifnya strategi pemasaran dan potensi penurunan loyalitas pelanggan. Penelitian ini bertujuan untuk mengoptimalkan hubungan pelanggan pada Handmade Willy melalui penerapan konsep Customer Relationship Management (CRM). Metode penelitian yang digunakan adalah analisis deskriptif dengan pendekatan kualitatif melalui pengumpulan data observasi, wawancara dan studi literatur. Hasil pengujian blackbox menunjukkan sistem yang dibuat berjalan dengan lancar tanpa ada kendala. Dengan penerapan CRM mampu membantu Handmade Willy dalam memahami karakteristik dan preferensi pelanggan, melakukan segmentasi yang lebih tepat, meningkatkan efektivitas komunikasi serta memantau kepuasan pelanggan secara sistematis.</p> <p><strong>Kata kunci: </strong>customer relationship management; kerajinan tangan willy; loyalitas pelanggan.</p> 2026-06-26T00:00:00+00:00 Copyright (c) 2026 JURTEKSI (jurnal Teknologi dan Sistem Informasi)