Inkubasi Kewirausahaan Berbasis Mahasiswa untuk Pengembangan Usaha Digital Startup Mahasiswa untuk mengoptimalkan Usaha Mahasiswa yang Berkelanjutan

THF. Harumy, Dewi Sartika Br.Ginting, F.Y. Manik, Nuzuliati Nuzuliati

Abstract


The digital startup business incubation program for students is an initiative to support the development of innovative and sustainable businesses. The program aims to help students develop competitive business potential. The entrepreneurial landscape at Universitas Sumatera Utara is continuously growing, marked by the emergence of young entrepreneurs from various programs such as the Student Entrepreneurial Program (PMW) and the Student Creativity Program (PKM). In 2023, there were 12 funding opportunities for PKM entrepreneurial schemes and three winners of the P2MW program. However, challenges remain, such as limited networking opportunities, market access, and minimal mentoring and education on financial management. The lack of mentors and supporting resources often causes campus startups to lose motivation. The methods used to address these issues include mentoring to enhance the capabilities of student startups, financial management literacy, the provision of business facilities, and training and guidance in marketing. This program provides valuable opportunities for students to develop digital business ideas and apply sustainable business principles. As a result, students are better prepared to contribute to sustainable economic growth.

Keywords: startup; incubator; digital; sustainable; business

 

Abstrak:  Program inkubasi pengembangan usaha startup digital mahasiswa merupakan inisiatif untuk mendukung pengembangan usaha yang inovatif dan berkelanjutan. Tujuan program ini adalah membantu mahasiswa mengembangkan potensi usaha yang kompetitif. Situasi kewirausahaan di Universitas Sumatera Utara terus berkembang dengan munculnya wirausahawan muda dari berbagai program, seperti Program Wirausaha Muda (PMW) dan Program Kreativitas Mahasiswa (PKM). Pada tahun 2023, terdapat 12 pendanaan untuk skema kewirausahaan PKM dan tiga pemenang program P2MW. Namun, masih terdapat kendala berupa keterbatasan peluang jejaring, akses pasar, serta minimnya pendampingan dan edukasi terkait pengelolaan keuangan usaha. Kurangnya mentor dan sumber daya pendukung menyebabkan startup kampus sering kehilangan motivasi. Metode yang digunakan untuk mengatasi permasalahan ini meliputi pendampingan peningkatan kemampuan startup mahasiswa, literasi pengelolaan keuangan, penyediaan fasilitas usaha, serta pelatihan dan bimbingan pemasaran. Program ini membuka peluang berharga bagi mahasiswa untuk mengembangkan ide bisnis digital dan menerapkan prinsip bisnis berkelanjutan. Hasilnya, mahasiswa lebih siap berkontribusi pada pertumbuhan ekonomi yang berkelanjutan.

Kata kunci: startup; inkubator; digital; berkelanjutan; bisnis

 


Full Text:

PDF

References


Annas, M., & Meilinda, V. (2023). A Review of Indonesian Business Start-Up Incubator Models. Startupreneur Business Digital (SABDA Journal), 2(1), 86–97. https://doi.org/10.33050/sabda.v2i1.260

Ghina, A., & Sinaryanti, I. (2021). The Learning Evaluation of Business Incubator’s Role in Developing Technology-Based Startups at Technology Business Incubator. The Asian Journal of Technology Management (AJTM), 14(1), 35–56. https://doi.org/10.12695/ajtm.2021.14.1.3

Litau, E. Y. (2020). Scoring method as applied to innovation project evaluation for startup support. Entrepreneurship and Sustainability Issues, 7(4), 2978–2990. https://doi.org/10.9770/jesi.2020.7.4(27)

Lutfiani, N., Rahardja, U., & Manik, I. S. P. (2020). Peran Inkubator Bisnis dalam Membangun Startup pada Perguruan Tinggi. Jurnal Penelitan Ekonomi Dan Bisnis, 5(1), 77–89. https://doi.org/10.33633/jpeb.v5i1.2727

Maulani, A. (2020). Pusat Pengembangan Startup ( Startup Incubator Dan Co-Working Space ) Di Kota Pontianak. Jurnal Online Mahasiswa Arsitektur Universitas Tanjungpura, 8, 12–28.

Mulyana, R. N., Aulia, O., Adem, D. B., Nuryadin, A. N., & Prehanto, A. (2022). Hambatan Startup Edukasi Setelah Program Inkubasi (Studi Kasus pada Program Inkubator Startup CIAS). Jurnal Studi Manajemen Dan Bisnis, 9(1), 59–64. https://doi.org/10.21107/jsmb.v9i1.14748

Mursalim, S. W., Ravenska, N., & Wijayanti, R. (2020). Penguatan Pengusaha Pemula Berbasis Teknologi Jawa Barat Melalui Pendampingan Inkubator Bisnis Politeknik Stia Lan Bandung (Strengthen Technology-Based Startup Entrepreneurs In West Java Through Assistance Activities By Politeknik Stia Lan Bandungâ€TMs Bus. Setia Mengabdi: Jurnal Pengabdian Kepada Masyarakat, 1(1), 1–9. https://doi.org/10.31113/setiamengabdi.v1i1.1

No, V., & Bist, A. S. (2023). Startupreneur Bisnis Digital ( SABDA ) The Importance of Building a Digital Business Startup in College. 2(1), 31–42.

Oyedele, A., Goenner, E., Alba Aguilar, M. G., & Scarlett, R. H. (2023).

Using Classroom-Run Virtual Startup Incubator to Facilitate Experiential Learning Experiences and Global Marketing Alliances. Journal of Marketing Education, 45(3), 247–267. https://doi.org/10.1177/02734753221141637

Padli, A., Khairunnisa, N., Khanza, A., Andayani, D., & Halim, E. (2024). Strategi Pengembangan Startup Teknologi di Indonesia Melalui IT Business Incubation. 3(1), 73–80.

Ramadian, A., Hariyadi, M., Fairuz, R., & Rabbani, R. (2024). Strategi Efektif Penerapan Inkubator Bisnis Terhadap Perusahaan Startup di Indonesia. 197–209.

Taufikurohmah, Ti., & Rizki Fidarina, N. (2023). Strategy for Strengthening Business Incubators in Higher Education Startup Assistance: Case Study of Unesa Business Incubator. Journal of Economics, Finance and Management Studies, 06(01), 231–237. https://doi.org/10.47191/jefms/v6-i1-27

Walsh, C., Ranabahu, N., & De Vries, H. P. (2024). Riding the Roller Coaster of Emotional Energy in a Student Startup Incubator. Entrepreneurship Education and Pedagogy, 0(0), 1–23.https://doi.org/10.1177/25151274241263077

Zulkarnain, W., & Andini, S. (2021). Inkubator Bisnis Modern Berbasis I-Learning Untuk Menciptakan Kreativitas Startup di Indonesia. ADI Pengabdian Kepada Masyarakat, 1(1), 77–86. https://doi.org/10.34306/adimas.v1i1.252




DOI: https://doi.org/10.33330/jurdimas.v8i1.3626

Article Metrics

Abstract view : 3 times
PDF - 5 times

Refbacks

  • There are currently no refbacks.