PELATIHAN INSTAGRAM MARKETING UNTUK TENANT INKUBATOR BISNIS TRILOGI

M. Lahandi Baskoro, Maulidian Maulidian

Abstract


Abstract: In 2018, the number of Instagram users in Indonesia has reached 55 million users. A year earlier, Jakarta is the champ on Instagram as the most photographed place, surpassing Sao Paulo, New York and Madrid. This phenomenon shows that Instagram is a social network that is trending in Indonesia right now. Trilogi Business Incubator (Inbistro) is a business incubator belonging to the Universitas Trilogi. From observations and discussions, there are still many tenants which assisted by Inbistro who do not understand digital marketing, especially with Instagram. Albeit, Instagram has become a popular social media in Indonesia, including for product promotion. This community service activity will try to answer the problem: how to increase the capacity of Inbistro tenants so that they understand the basics of Instagram marketing? Our training was designed in 3 (three) sessions which discussed: (1) the importance of using Instagram as a marketing tool for a business; (2) How to find quality, free royalty photos and videos for Instagram content; (3) How to find products and sell them on Instagram.

 

Keywords: Instagram marketing, Trilogi Business Incubator, Inbistro, social media, online marketing

 

Abstrak:  Di tahun 2018, jumlah pengguna Instagram Indonesia telah mencapai 55 juta pengguna. Setahun sebelumnya, Jakarta menjadi juara di Instagram sebagai tempat yang paling banyak difoto, melewati Sao Paulo, New York dan Madrid. Fenomena ini menunjukkan bahwa Instagram adalah jejaring sosial yang sedang diminati di Indonesia saat ini. Inkubator Bisnis Trilogi (Inbistro) adalah inkubator bisnis milik Universitas Trilogi. Dari pengamatan dan diskusi, terlihat bahwa masih banyak tenant binaan Inbistro yang belum memahami tentang digital marketing, terlebih dengan Instagram. Padahal Instagram telah menjadi media sosial yang cukup populer di Indonesia, termasuk untuk promosi produk. Kegiatan pengabdian masyarakat ini akan mencoba menjawab permasalahan: bagaimana cara meningkatkan kapasitas tenant Inbistro agar mereka memahami dasar-dasar pemasaran melalui Instagram (Instagram marketing)? Pelatihan kami rancang dalam 3 (tiga) sesi yang membahas: (1) Pentingnya memanfaatkan Instagram sebagai sarana pemasaran suatu bisnis; (2) Cara mencari foto dan video berkualitas, tanpa berbayar, untuk konten Instagram; (3) Cara mencari produk dan menjualnya di Instagram.

 

Kata Kunci: Instagram Marketing, Inkubator Bisnis Trilogi, Inbistro, media sosial, pemasaran daring


Full Text:

PDF

References


Asosiasi Penyelenggara Jasa Internet Indonesia. 2018. Internet Penetration and Behaviour Survey 2018. APJII

Alicia Collins. n.d. Instagram Marketing. Hubspot. Pranala: https://www.hubspot.com/instagram-marketing

Buffer. n.d. Instagram Marketing. Buffer. Pranala: https://buffer.com/instagram-marketing

Francesca Street. 2017. The world's most popular locations on Instagram Stories. CNN. Pranala: https://edition.cnn.com/travel/article/instagram-stories-most-tagged-cities/index.html

Instagram. n.d. Bangun Bisnis Anda di Instagram. https://business.instagram.com/advertising/

Kata Data. 2018. Berapa Pengguna Instagram dari Indonesia? Kata Data. Pranala: https://databoks.katadata.co.id/datapublish/2018/02/09/berapa-pengguna-instagram-dari-indonesia

Statista. 2018. Instagram: number of monthly active users 2013-2018. https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/

Sarah Dawley. 2018. How to Use Instagram for Business: A Complete Guide for Marketers. Hootsuite. Pranala: https://blog.hootsuite.com/how-to-use-instagram-for-business/

We Are Social. 2018. 2018 Digital Yearbook: Headline Internet, Social Media, and Mobile Use Data for Every Country in The World. We Are Social

Zohar Dayan. 2018. Visual Content: The Future Of Storytelling. Forbes. https://www.forbes.com/sites/forbestechcouncil/2018/04/02/visual-content-the-future-of-storytelling/#678344923a4




DOI: https://doi.org/10.33330/jurdimas.v2i1.315

Article Metrics

Abstract view : 32 times
PDF - 19 times

Refbacks

  • There are currently no refbacks.


Sekretariat:

Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK ROYAL 

Copyright © LPPM STMIK ROYAL

 

Indexed by: