Optimalisasi Pemasaran Media Sosial Tiktok Dan Pelatihan Tiktok Shop Di Desa Bernung Pesawaran

Aida Sari, Mudji Rachmat Ramelan, Nuzul Inas Nabila, Risda Marvinita

Abstract


Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online.

           
Keywords: emping melinjo; home industry; social media; tiktok content


Full Text:

PDF

References


Alimudin, M. &. (2022). Strategi Komunikasi Pemasaran Digital Dalam Meningkatkan Minat Pariwisata Pulau Pari (Mix Method: Exploratory Sequential Design. Jurnal Ekonomi dan Manajemen Teknologi (EMT), 6(2), 342-350.

Atanassova, I. &. (2015). Social Media Practices in SME Marketing Activities: A theoretical framework and research agenda. Journal of Customer Behaviour, 14(2), 163-183.

Guarda, T. A. (2021). The impact of TikTok on Digital Marketing. Marketing and Smart Technologies, 35-44.

Kemp, S. (2023, 02 01). Digital 2022 : Indonesia. Retrieved from Data Reportal: from https://shop.tiktok.com/business/id

Nasem, N. I. (2022). Meningkatkan Koordinasi Gerak Tangan Anak Usia 5-6 Tahun pada Tari Sunda melalui Aplikasi TikTok di PAUD Permata Hati. JIIP - Jurnal Ilmiah Ilmu Pendidikan, 5(6), 1919-1927.

Oktavia, R. (2021). Pemanfaatan Digital Content Media Sosial TikTok dalam Proses Pemasaran Produk. EAS Technopreneurship. UNTAG Surabaya. UNTAG Surabaya Repository.

Philip Kotler, K. L. (2021). Marketing management 16th edition.

Priyandaru, H. .. (2022). Pelatihan Digital Marketing Menggunakan Aplikasi Tiktok Pada Karang Taruna Tunas Mandiri Desa Sukaharja Bogor. PRAWARA Jurnal ABDIMAS, 1(1), 1-7.

Veleva, S. S. (2020). Characteristics of the digital marketing advantages and disadvantages. IOP Conference Series: Materials Science and Engineering, 940(1).

Yustika, Y. A. (2022). Peningkatan Kapasitas UMKM Kecamatan Galang Kabupaten Deli Serdang Dalam Meningkatkan Penjualan Melalui Strategi Pemasaran Digital. J-LAS (Journal Liasion Academia and Society), 2(1), 33-38.




DOI: https://doi.org/10.33330/jurdimas.v7i1.2734

Article Metrics

Abstract view : 140 times
PDF - 125 times

Refbacks

  • There are currently no refbacks.