Promosi Wisata Berbasis Kearifan Lokal Melalui Penggunaan Media Sosial Bagi Pelaku UMKM

Vitalia Fina Carla Rettobjaan; Anak Agung Ngurah Bagus Arista Yudha; I Komang Gde Bendesa; Made Karma Maha Wirajaya; Ni Luh Putu Ayu Savitri; Febyola Agustina

doi:10.33330/jurdimas.v7i2.1941

Vitalia Fina Carla Rettobjaan Universitas Bali Internasional
Anak Agung Ngurah Bagus Arista Yudha Universitas Bali Internasional
I Komang Gde Bendesa Universitas Bali Internasional
Made Karma Maha Wirajaya Universitas Bali Internasional
Ni Luh Putu Ayu Savitri Universitas Bali Internasional
Febyola Agustina Universitas Bali Internasional

DOI: https://doi.org/10.33330/jurdimas.v7i2.1941

Abstract

Badung Regency is one of the districts that has quite a lot of tourist areas and also business activities ranging from hotels, trade to MSMEs. Currently, technology and information develop and spread rapidly. Many people, from parents to young people, have the opportunity to use digital media to promote tourism and MSME businesses. The aim of this activity is to increase people's ability to use digital media to promote tourism and improve their business by using social media. This activity was held at the Sangeh Village Perbekel Office, Badung Regency. This community service activity is aimed at the Krama Desa Adat, Yowana, and Pakis in Sangaeh Village, Badung Regency, which consists of 105 people. Counseling is provided through the method of activities carried out. The result is a society that is able to use social media well and wisely; they can use social media to show the various potentials of their traditional villages.

Keywords: business; promotion; social media.

Author Biography

Made Karma Maha Wirajaya, Universitas Bali Internasional

Program Studi Manajemen Informasi Kesehatan

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