Penguatan Koperasi Alumni Brawijaya Dalam Pengembangan UMKM Corner Pasar Kasin Kota Malang

  • Dian Ferriswara Universitas Dr. Soetomo Surabaya
  • Fedianty Augustinah Universitas Dr. Soetomo Surabaya
  • Anik Vega Vitianingsih Universitas Dr. Soetomo Surabaya
  • Veronika Nugraheni Sri Lestari Universitas Dr. Soetomo Surabaya
  • Nihayatus Sholichah Universitas Dr. Soetomo Surabaya

Abstract

The problems faced by the UMKM Corner of the Kasin Market in Tanjungrejo Village, Sukun District, Malang City are: (1) Making marketing plans (digital marketing) for UMKM Kota Malang products that are members of the UMKM Corner Pasar Kasin (2) Completing digital marketing by creating an account marketplace. (3) Financial records are needed digitally to make it easier to understand financial conditions, make decisions through financial reports

The solution to the problem is assistance to UMKM Corner in terms of: (1) assistance in marketing planning through digital marketing (2) assisting and training digital marketing through the marketplace. (3) help, train the use of the simple financial application to record sales and procurement of merchandise finance to financial reports

References

Ambar (2019) 6 Pemanfaatan Media Sosial untuk Promosi Wisata. Available at: https://pakarkomunikasi.com/pemanfaatan-media-sosial-untuk-promosi-wisata (Accessed: 1 September 2021).

Bungin, B. (2015) Komunikasi Pariwisata Pemasaran Dan Brand Destinasi. Jakarta: Kencana Prenada Media Group.

Rudianto, R. and Siregar, S. V. (2012) ‘Kualitas Laporan Keuangan UMKM serta Prospek Implementasi SAK ETAP’, Jurnal Akuntansi dan Keuangan Indonesia, 9(1), pp. 1–21. Available at: http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:Jurnal+Akuntansi+dan+Keuangan+Indonesia#2.

Tjiptono, F. (2014) Pemasaran Jasa: Prinsip, Penerapan dan Penelitian. 1st edn. Yogyakarta: Andi.

Published
2023-04-14
Section
Articles