Customer Relationship In Competition Between Coffe Shops

Abstract

Coffee is a beverage that has been popular in Indonesia, the coffee business is an interesting object to make a business opportunity. The rise of competing coffee traders now makes businesses do innovation in attracting customers and retaining customers. Customer relationship management (CRM) is a method that can be made in the promotion, service and sales process. In this information technology era, the use of web sites will be more efficient in introducing business, wide reach and easy to access anytime, anywhere. Application of the website with the customer relationship method can answer the challenges in business competition in this information technology era.