IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT TO ANALYZE TRAVEL CUSTOMER SATISFACTION IN KISARAN CITY
Abstract
Customer Relationship Management (CRM) is a strategy from a company to attract customers, improve relationships with customers, and build a good company reputation. CRM applications canwell manage the sales process in companies. Because by using this applications, entrepreneurs can explain about the company, products, prices of products, and everything related to buying and selling process between the seller and the customer. One of the real advantages using CRM applications in the company is that the transaction between the entrepreneur and the customer can go faster than convensional method, because with CRM apllication the customer can get information and book directly without coming into the company
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